Tax Season From the Taxpayer’s Point of View

Adobe Digital Insights just released a report titled “Tax Day 2017”. The report goes over data collected from billions of consumers between 2014-2017. This report provides a deep look into how consumers look at each tax season, showing things that they like and dislike about filing their taxes every year. It also provides helpful information in regards to online tax preparation and which devices people are using to file their own taxes. One interesting fact from the report is that both consumers and tax professionals eat junk food to help cope with the stress of tax season. To view the full report visit Adobe’s website.

If you would like to download the report click here.

How can you use this information to help your business provide a smoother experience for your customers? Let us know here.

—Dylan Capaldo, National Account Manager